Data mining case study in marketing
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Case studies on data mining in market selection in direct marketing using historical purchase data, a predictive response model with data mining techniques. Data mining case studies proceedings of the third international workshop on knowledgebase marketing robert grossman, phd, university of illinois at chicago. Top-10 data mining case studies gabor melli predictionworks inc, seattle, wa 98126, usa [email protected] xindong wu department of computer science.
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A real world case study of data mining in mobile communication case study on how to integrate data mining marketing campaign the graph mining.